About

About HollerBorn

I grew up in Breathitt County, Kentucky — deep in the heart of Eastern Kentucky where the hollers have names, the ridgelines are your skyline, and everybody knows everybody's people. It's the kind of place that gets into you. The kind of place you carry with you long after you've gone.

I started HollerBorn because I wanted a shirt that actually meant something. Not just a mountain graphic slapped on cotton — but something that felt like home. Something that said I know where I came from and I'm proud of it. I couldn't find that, so I made it.

HollerBorn is for the mountain-raised and the holler-proud. It's for the woman who grew up canning tomatoes on her mamaw's porch and the one who moved to the city but still tears up when she smells woodsmoke. It's for anyone who carries Appalachia with them wherever they go and wants a shirt that says so.

Mountain Raised. Mountain Made.

— Michelle

My baby girl at Pine Mountain, KY